Chatty, has an eye for style and beauty in simplicity, but above all - a positivity bomb - Auste Skrupskyte is a creative thinker originally from Lithuania. In her final year, studying advertising at London College of Communication (UAL). On the side Auste is working and learning a little bit of everything at a start-up company called Hype, based in Google Campus.
Describe your path to what you’re doing now.
I have always been creative and entrepreneurial. Like most creatives, I went through art school, but besides that, I made and sold my own jewellery from the age of 14, built my own website, used to create labels and business cards and write for the local newspaper.
"I made and sold my own jewellery from the age of 14, built my own website…"
I think I was really good when it came to communication and PR too. I used to blog often and that built my confidence and helped me decide what to study. The idea was to find something in between art, design, communication and business, so advertising studies seemed like a great choice.
Tell us about why you chose to study advertising at UAL?
I’ve always had the idea to study abroad, with London as one my preferred destinations, so when I was looking at advertising courses - my priority was creativity. I didn’t want to learn only about planning and strategy, so one of the best choices seemed to be at London College of Communication due to it’s reputation in arts and the creative industry.
Which company would you love to work for after graduating and why?
At the moment I am really happy and passionate about my current job, but looking into advertising, Wieden+Kennedy and Fallon agencies are my favourites, and have been for a while. I always pictured myself as a part of those agencies.
Talking about Wieden+Kennedy - my favourite offices are in NYC, London and Amsterdam. I really love the humour in every ad they do and how simple, but genious their ideas are.
Fallon agency has always been creating outstanding work, even when creating a toilet paper campaign they did a fabulous job (I even named a tree somewhere in Brazil during their campaign for Velvet)!
In your spare time you’re working at Hype, what does your role involve?
One of my co-founders said that she prefers to know who is doing what instead of giving a specific role. Originally, I was brought in as a curator, the one who explores London and tells its story through visuals, which can be seen daily on the app and social media.
I do lots of photography and videos these days, which is great as it helps me to improve and learn very quickly. I’ve also had the opportunity to work in the account management team and help with social media. At the moment I am curating all areas that we cover, so I know everything about pop-ups, exhibitions, venues, events in London and more. Every day is different and there is always something new coming up, that’s why I love working at a start-up.
What's the startup scene like to work in?
It is challenging. Every person in the company I work for works really hard and I see it directly. I personally believe it is all about teamwork and your vision as a team. Something new comes up every day, things change so quickly, you have to be ready and open for the new challenges daily.
"..things change so quickly, you have to be ready and open for the new challenges daily…"
I am really happy I have the opportunity to work in a start-up already during my studies. Everyone is smart and very helpful at Hype! It is all about hard work and constant curiosity, you have to be keen to learn.
Which places do you take inspiration from?
As cliche as it sounds, I believe that ideas could be hiding anywhere. I am lucky enough - my job is all about exploring - so I meet many interesting people, visit interesting galleries and see new places daily. It’s amazing to be a creative in London. Furthermore, people and travelling - that’s a great way to get new ideas.
Do you have a personal motto that you live by?
Be curious. It is all about learning something new every day, as everything is constantly changing.
If you could share a desk with anyone from the past, present or future, who would it be?
Lena Dunham. She is on the top of her game. This girl is smart, charismatic and honest, and we can all see she works really hard! She is not a person from the advertising industry, but I know that seeing her on a regular basis would be a good kick every morning.
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