Where and when did you start your career in advertising and marketing?
2001, office junior at Universal Pictures.
How did you get your job?
Sending out letters to every film distributor in the UK.
Your proudest moment so far?
Being made a director of Substance in October 2011.
What's the best thing you've worked on?
Sherlock Holmes / Stephen Fry Twitter Conundrums.
Your favourite brand and why?
Finisterre; a home grown ethical outdoor clothing brand that has social media at its heart.
Where do you look for inspiration?
Hard to answer because I look everywhere; from blogs, social, peers, colleagues, everywhere!
Who's had the biggest influence on your career?
The owner of Substance – I am still learning from him after 8 years.
What did you really want to be when you grew up?
Indiana Jones. And then an architect.
Where would you like to be in the future?
In the digital mix.