Alex Ighalo is a law student who's passionate about pursuing a career as a planner/strategist. Last year Alex interned at Vice, Maxus and Digit. Then went onto write for Advertising Week’s Social Club.
Tell us about why you chose to study law at the University of York?
I chose to study law because I was really indecisive. I’d chosen English, history and politics for my A-levels but couldn’t quite decide on which one to continue at university. I eventually decided that law would be the best option as it was a combination of all three.
“Deep down I think I’ve always been interested in working in the creative industries.”
I chose the University of York because the course was the first of its kind in the UK. We learn through problem based learning. Every week we are set fictional problems regarding fictional clients based on black letter law. We then work through the problem in groups, and at the end of the week we share the outcomes of our research. At York there’s also a strong emphasis on the social and theoretical issues surrounding law which makes the subject much more interesting.
What has attracted you to wanting to work in the creative industries instead of a job in law?
Deep down I think I’ve always been interested in working in the creative industries. But I didn’t fully realise it until last year.
I always loved watching TV. When you watched as much television as I did growing up it meant you saw a lot of adverts. In my head I would always applaud or critique them. Although more often than not it would be critiques, as I’m not easily impressed. Usually they were either forgettable or I struggled to see the connection between the product and the ad.
In my first year of university I landed the WPP Micro-Fellowship. That’s what converted an interest to an attraction. I was blown away by the depth and breadth of the industry. There are so many potential clients to work with and so many briefs. I found it really exciting. It was then that I realised that I wanted to become a planner/strategist.
How did you land your work experience at WPP?
It was through an organisation called Rare Recruitment. I had to answer a few questions, and then progressed to the next stage which was an interview. The interview was pretty tough. I remember leaving the interview 100% certain I hadn’t got it. Then a few days later I got a “congratulations” email.
What has the experience of blogging for Adweek been like?
It’s been great. It’s completely unfiltered. Over the last few months I’ve written on everything from brand archetypes to big data. You can check out my posts.
“One of the highlights has definitely been attending and covering Advertising Week Europe.”
One of the highlights has definitely been attending and covering Advertising Week Europe. It was quite surreal at first. I remember at one talk I was literally two metres away from Martin Sorrell. But beyond that, there was also an overwhelming amount of talent in every room, and it was great hearing about the pioneering research conducted by various agencies.
Which company would you love to work for after graduating and why?
I can’t choose. I know it’s a coward’s way out. I love the ‘be the best’ philosophy AMV was founded upon, I love the quirkiness of adam&eveDDB and I love the consistency of Wieden+Kennedy.
Do you have any rules or a personal motto that you live by?
Rule – Be honest in everything. As for a motto it changes every week. It depends on what inspirational quote I’ve just seen on Instagram or LinkedIn.
This week it’s a quote by Seth Godin...
“Reject the tyranny of being picked. Pick yourself.”
If you could share a desk with anyone from the past, present or future, who would it be and why?
Jimmy Carr. I’ve got a bit of a dark sense of humour so I find him hilarious. Although I can’t guarantee how much work I’d get done!
Sell yourself. Why should someone hire you once finishing uni?
I’m unashamedly driven.
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