Twitter Facebook Vimeo

Ahmed Khalifa, Natural Search Specialist, schuh

10 min, 0 sec read
14:45 PM | 4 November 2014
by Jim Compton-hall
   •       •   
Be interviewed

schuh's SEO Specialist Ahmed Khalifa chats to us about his experiences in digital marketing and provides loads of advice for young people.

Ahmed Khalifa has been working in the digital marketing field within agency and in-house roles in various cities. From working with major online retailers and publishers to now working in the fashion and footwear industry at schuh, Ahmed has covered a number of industries and gained wide-ranging experiences within the digital marketing and online business fields.

How does someone go from studying Sports Management to a career in digital marketing? 

I always thought that I would be working in a marketing-related role and being a sports fanatic, the world of sports marketing seemed very appealing to me. After doing my Sports Management degree, I then went on to do an MA in International Marketing Management while trying to gain experience. I wanted to combine the two degrees and give myself a platform to build on. After my Masters, I went in a different direction without even realising. I began working for a small local business. I looked after their eBay and Amazon stores as well as their websites. It was there that led me to experiment and learn more about how online businesses operate. 

More interviews

  1. Susanna, Business Administration Student, Milan

    We spoke to Susanna Pappacena, a second-year Business Administration student at Università Cattolica del Sacro Cuore (UCSC) in Milan, about her experience interning in London this autumn at FutureRising.

  2. Ashley Pollak, Creative Director & Founder, Etio

    We spoke to Ashley Pollak, Creative Director and Founder at production company Etio. He tells us about making the leap from freelancing to setting up his own production company.

  3. Suze, Blogger, Luxury Columnist

    Suze is an award-winning blogger with over two hundred thousand followers and 11 years working in marketing and events in France.

  4. Brooke Brunson, Freelance Writer and Blogger, Philadelphia

    Brooke is a Freelance Writer, Blogger, Podcaster, and Entrepreneur from Philadelphia. After dropping out of college Brooke began her career as a writer and has written for magazines all over the world.

  5. Katherine Wellings, Account Manager, Frukt

    We caught up with Account Manager, Katherine Wellings from marketing agency Frukt. Kat shares her journey from discovering a career in account management and working her way up the ranks. Plenty of useful tips for anyone on a similar path.

  6. Adwoa Okyere, Creative Director, Boamah

    From Ghana, Adwoa Okyere went from working in film, to launching her own clothing line. She speaks about her journey to achieving her dream.

×