What people want from organisations has changed.
People want companies to make life better, not just make a profit.
People want charities to enrich their lives, not just take their money.
The worlds of commerce and charity are getting closer than ever. This is a response to a changing world. One where people’s decisions are driven by a need for impact and purpose as well as enrichment and reward. They don’t just want a one-sided transaction – but an exchange of value, with organisations that share their values.
GOOD agency is here to help people and organisations of all kinds to work together for the common good. We create brands that move people emotionally and give them a role in the story. And we create engagements that inspire people to act by enriching their lives.
We unleash the GOOD in people.