Ideas lover. Associate Creative Director at VML London. Doing epic shit since 1981. All views are my own, and that's why I'm dangerous.
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Frederico Roberto believes in the power of ideas and how they can still change the world. He’s been working in creative advertising and communications for the past 15 years and has worked in both Portugal and the UK for different global markets like EMEA, LATAM and Africa. Samsung, HP, Fox International Channels, Nestlé, Nike and BP are some of the clients he has worked with and was part of the team that crafted the UEFA 2016 Paris EuroCup Championship branding. Frederico Roberto has won more than 40 international awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs. At VML London he’s been working for Microsoft/Xbox, Bentley Motors and Virgin Active pushing the industry’s creative boundaries by combining true human insights with new digital behaviours, putting emphasis in innovativation and outstanding creativity.