OUR CREATIVITY ISN’T JUST ABOUT GREAT CREATIVE WORK
At Founded, we’re fascinated by the way humans behave, how we make choices. The more we understand behaviour, the more we believe we can shape the way people act in decisive moments. This kind of thinking touches upon every aspect of a brand and its place in a customer’s world.
It is exciting, powerful stuff. It leads to more than copy and layout. It leads to creative solutions not just creative work.
WE CAN WORK THIS WAY BECAUSE OF WHO WE ARE
Founded is a nucleus of business minds, strategists, planners, technologists, creatives and producers. Our centre of gravity is strategy and planning, but we’re not a strategy and planning shop in any conventional sense. Instead we are equipped to go from strategy to creative ideas to the delivery of full-scale, multi-channel, multi-market campaigns.
WE NEVER KNOW WHERE THE NEXT SOLUTION MIGHT TAKE US
Labels like ‘traditional’ or ‘new’ don’t distract us. Whether we’re talking TV or tweet, app or ad, it’s all just media. How we make it work together is where the opportunity lies. If a 30-second spot gets the job done, so be it. If we can make your money work harder by digital means, we’ll do it. If new packaging is the solution, we’ll tell you. Founded isn’t tied to any one version of the future.
We’re free to figure out what’s best for your brand, your challenge – and then make it happen.
LET’S MOVE PEOPLE