We took a fantastic line-up to Cambridge. Patrick Van Kann from R/GA, Mel Arrow of BBH and Amit Kotecha from Quantcast shared their stories and wise words about the advertising industry.
Our visit demonstrated what it is like to work in a modern day agency with technology at it's heart. We set the students a brief and gave them one hour to form a team, create a concept and master their pitch. The teams pitched their ideas to our industry experts and after some feedback, a winner was decided. Congratulations to the winning team who won a trip to BrandPie to really get to know what agency life is like. Read the full story and watch the videos.
Patrick Van Kann, Executive Technical Director, R/GA
With over 15 years’ experience of building complex and engaging websites and applications for some of the world’s most recognised brands, Patrick joins R/GA London from Disney and before that was one of the founding members of London-based full service marketing and technology agency Fortune Cookie. A formidable force in film, technology and advertising, R/GA made the opening sequence for the first Superman film and helped launch the Nike+ FuelBand.
Mel Arrow, Strategist, BBH
As well as working on the BA and Gordon's accounts. She's also Director of the BBH School of Ideas, an apprenticeship scheme to seek out, train and employ great talent. BBH are one of the founders of British advertising having produced many recognisable adverts such as Levi's Flat Eric, Johnnie Walker's 'Keep Walking', and Audi's 'Vorsprung durch Technik'.
Amit Kotecha, Head of Marketing EMEAQuantcast
, at Quantcast. Amit heads up marketing activity for Quantcast EMEA. Quantcast is a digital advertising company that measures more than 100 million web destinations, collects well in excess of 1 trillion new data records every month and routinely processes as much as 30 Petabytes of data every day. Prior to Quantcast Amit worked at the IAB UK where he established the Display Trading Council. Before that he started his own web development company KPOS.com.