Futurerising headed back to Cambridge with a new bunch of professionals from across the advertising industry. On the day, the professionals demonstrated the roles they have, discussed current trends, talked about how they got into the industry and helped students identify where they could fit.
In addition to listening to an eclectic mix of speakers from creative, planning, accounts and strategy, the students also had the opportunity to try answering a live brief with advice and guidance from the professionals.
Lydia Crudge, Junior Strategist, BBH
Lydia studied Social Anthropology at Cambridge before finding her way into the creative industries via publishing and social media. She interned and then worked as an Account Executive at branding agency StartJG before switching to strategy and then moving over to BBH Zag as a Junior Strategist. She is therefore the perfect professional to tell you all about getting into the industry and help you identify your career path.
Amy Witter, Senior Planner, BETC
Amy is another Cambridge alumni who graduated in 2006 and has gone on to work for some great companies in the creative industries. Amy started out as a Marketing Assistant at Thatchers Cider company (client side) and went on to join AMV BBDO as an Account Director before progressing into a planning role. Amy is now a senior planner at BETC, a fast growing agency that launched in 2011.
Michael Murdoch, Founder, The House
Michael has worked in the creative industry for over 10 years in London and Hong Kong helping brands from all over the world communicate successfully. After graduating from Central Saint Martins and the University of West of England, Michael plied his trade as a designer at companies such as Getty Images and Ingredient, he has since gone on to be a successful creative director and unleashed his entrepreneurial side across a number of successful ventures. Currently, Michael is the Founder and creative director of The House, a branding and communications agency based in Camden, London.
- 2:00pm Introduction
- 2:15pm Lydia Crudge talk
- 2:30pm Amy Witter talk
- 2:45pm Michael Murdoch talk
- 3:00pm Live brief announced
- 4:15pm Presentations begin
- 5:00pm Networking
- 5:30pm End of event
If you have any questions, please get in touch.