Bucks Ad School
We headed back to Bucks to inspire and advise the students, helping them to kickstart their careers in advertising. Along with the FutureRising crew, we were also joined by bunch of fantastic guest speakers from the industry that the students had the chance to meet and chat to.
There was a chance to really impress our industry professionals as we set creative challenges to give the students the opportunity to really show off their skills.
Speakers are below, were also joined by Alicia Ray and Patrick Zinga from Mindshare who came along. If you have any questions, please get in touch.
Chris Adams (克里斯)
Social media & Digital marketing guy. Building and creative marketing for over 5 years. Co-founder & Partner of Honey where we are focused on helping companies expand globally using 'social first' creative marketing to enter new markets, drive sales and increase brand awareness.
My planning passion is uncovering and understanding consumer behaviour, which can lead to fantastic insights into the category, rituals, brand perceptions, and barriers. I try to always use a consumer behaviour or consumer trend insight for my briefs. My category/client experience is predominately in FMCG with pre-packaged food/grocery products and retail. Recently, I have been working a lot in the alcohol sector with spirits and wine. Through both experience and exposure, I have come to understand that my passion lies with brands & clients where I have the ability to help define and develop NPD/Innovation projects working directly with clients, to uncover and understand consumer and category behaviour and see where the opportunities lie.