Fancy a career in the advertising industry? We have all the knowledge and tips to help you become a design pro.
- What is design?
- How does design work?
- Design examples
- Jobs in design
- Design companies
- Recommended design books
- Useful design industry links
What is design?
"Aims to solve a visual or physical problem in the world."
We use design to solve a visual or physical problem in the world. However, when it comes to the creative industries, we don't just solve the problem we do everything to make it the perfect solution. If it's being designed it's probably being sold so it's all about creating the most beautiful and desirable product, website, image, logo that you can imagine.
Dieter Rams, one of the godfathers of 20th Century design, said that good design should adhere to ‘10 Principles’. Whilst we don't always do things by the book, we must admit that his foundation for good design applies to almost every role in the industry. Later on in this guide we'll go into detail on the different design based roles you could find your way into.
In the UK, the design council stands for a better life through design, they believe in delivering real change through design and put peoples passion at the heart of our future. It's quite heady stuff but they are not wrong, design influences our life an incredible amount and therefore it deserves the upmost respect as well as the best of our efforts. If you're committed to perfection, you're in the right place.
It doesn't all go to plan though, that keyboard sat in front of you is one of the finest examples of a bad design legacy you'll ever come across. Not quite on the scale of exploding yoghurt pots for daily irritation but hear this out.
There was a time when everything typed was done through typewriters, the original layout was in alphabetical order and once people got used to it, they became pretty fast at typing. So fast, that if you worked in a factory, typing all day, you kept breaking your typewriter, that meant ordering parts, fixing machines and generally a lot of downtime for a person being paid.
So the Qwerty keyboard was invented, with the sole aim of slowing typist down so they couldn't break the machine. Problem solved. Fast forward to now and we've developed materials and technology to the point where it's pretty difficult to break a typewriter by going to fast, there are other ways, but that's not the problem.