Its not how think, its how you do. But in everything you do - there has to be thought behind it.
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I am a creative being. Currently finishing a creative advertising course with a real passion for strategy. I can do creative thinking but its all the other bits that get me up in the morning! Brand insight, consumer relations and developing with kick ass ideas is my thing. Im a data enthusiast and innovation pursuer - I try to keep up with all the latest and greatest technology advances (yet i'm still struggling to work my apple TV)
I really want to be a planner - I have been playing the planning role with creative classmates in the last year, building my skills and much as possible as well as fitting in some of the MA planning classes whenever I can! I have done placements in experience and strategic planning which have strengthened my thinking and understanding of the role and the skills that I need.
I believe that doing a creative course has enabled me to understand how the creative process from insight to the execution. I have have pitched to agencies all around london, both above and below the line seeing how each like to approach their clients problems and their various ways of producing the best possible outcomes.
I'm still learning but I work hard, read a lot and never stop exploring. Some call me a nerd - but thats cool now right?