Twitter Facebook Vimeo


A lot of young people create their own website as they go into the creative industries. In particular, designers and advertising creatives who need to have an online version of their portfolio but also anyone else who wants somewhere to point people for more information, a place to showcase their work or simply somewhere to demonstrate their attitude and personality. If you’re thinking of creating a website, or you’re looking to improve an existing one, this guide will help you out.

Do you need a website?

Websites are a great way to show off your personality online without restriction. They can also collate everything about you making them a single, easy entity to point people to, rather than asking a new contact to add you on LinkedIn and follow you on Twitter and look at your Instagram photos, YouTube channel and Pinterest boards. In fact, whether you choose to have a website or not, you should really only bother asking people to go to one place. If you have a profile somewhere that does the trick then by all means use that. Otherwise you should consider a website.

Custom domains

What is a custom domain?

A website’s domain is the unique name that identifies it online. For example, Facebook’s is, Campaign’s is and FutureRising’s is So a custom domain is just where you choose your own domain instead of relying on one generated by your host e.g.

Should you have a custom domain?

On the one hand, your website is easier to find with a memorable custom domain, it looks more professional, URLs on your site will be kept shorter and implies you have more pride in the website. On the other hand, custom domains cost money. If you really can’t afford it (probably a few quid a year from your domain provider plus you may have to pay extra if you’re using it with hosts such as Wordpress or Cargo), you won’t be penalised too much for not having one. But if you can afford it, there’s very little reason not to have a custom domain for your website.