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Blogging

Blogs are plentiful in the creative industries. Half the student population seems to have one and then there’s the countless young professionals with them. None of that means you have to have a blog, but if you choose to create one, or have one already, this guide will help you make the most of it.

Do you need a blog?

When it comes to blogging, there is an ocean of mediocrity out there. Don’t bother adding to it just because you feel like you should have a blog. But if you’ve got something decent to write, something that people will be interested in reading, then you should definitely go for it. We’ve met a whole bunch of people in the creative industries who’s blogs helped them get their first job.

Choosing a blogging platform

Blogger

Blogger is a pretty comprehensive platform that’s entirely free and completely customisable. The dashboard may seem a little complex when you first arrive but as you get used to it you’ll realise that it’s quite nicely done. If you’re looking to do more with your blog with relative ease, then Blogger could be for you. If on the other hand you just want something ever so simple, you might want to try something else.

Tumblr

Again, free and fully customisable. Though to have as much control over Tumblr as you would have over Blogger, you’ll need to know a little HTML and CSS. Generally though, Tumblr is one of the most simple and easy to use blogging platforms.

Typepad

Typepad is a premium service blogging platform. There are plenty of services that can do the job for free but if you’re serious about your blogging, then it’s worth taking a look at Typepad. It’s all very simple, well designed and fully customisable stuff. You’ll notice a lot of professional bloggers use Typepad.

WordPress

WordPress is probably the most complex platform in this list. That’s because it’s built to be able to create full blown websites, giving complete control to the user. Furthermore, you have to pay for a lot of the functionality. Having said that, you can always grab one of the free themes and ignore half the settings in your account. Of course, if you want a website with a blog embedded, WordPress might be the best choice (though you should also check out our website guide for more options).

What to write about on your blog

Anything. You don’t have to write about your industry. The best thing about a blog is that it shows off your personality, how you think, what you love and what you hate. You don’t have to write about advertising or design to show that. Some employers want to see what you get up to in your spare time and a blog can do that too. Of course, if you have a lot to say about the creative industries then do so. Whatever you go for, try to keep your blog single-minded. I.e. chose one topic and stick with it instead of sometimes posting about your industry, sometimes about what you did at the weekend, sometimes about a great novel you've read, etc. If you've got a lot of things to write about, you can always have more than one blog.

Here’s some tips to keep in mind while blogging.

  • Be interesting or be useful.
  • Don’t be afraid to show your opinions.
  • Write like you speak.
  • Check your spelling and grammar.
  • How often should you write?

    If you have a blog than you should be updating it regularly. Once a week is good for a personal blog. Try and carve out some time each week to sit down and write. It’s also a good idea to keep a list of blog post ideas which you can update whenever you think of something – that way you won’t spend so much time staring at a blank page.

    If you can’t keep your blog regularly updated, then ditch it. Nothing makes you look more lazy and uncommitted than dusty old blog where the last post was from seven months ago.

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