As blunt as it may be this cheeky piece of work from Austrian ad student Hugo Gstrein and Patrick Tamisiea neatly sums up the Ryanair experience. You basically pay for what you get.
The minimal design approach to the new website only gives people two options, "are you a complainer" or "non-complainer". Those in the second camp only have 10 seconds to complain before being locked out.
The radio ads quote neatly sum up all the whole feeling here. The pilot over the speaker system announces that a women in row 14B should relax, close her eyes and "shut the f**k up".
Even the Ryanair CEO, Michael O'Leary, gets in on the act to respond to customer complaints.
Watch the video above, and cast your eyes over the print ads and billboards.
"Enjoy the rest of your flight."
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Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
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Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.