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Ryanair - Are You A Complainer?

45 sec read
23:47 PM | 20 June 2013
by Adam Oldfield
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As blunt as it may be this cheeky piece of work from Austrian ad student Hugo Gstrein and Patrick Tamisiea neatly sums up the Ryanair experience. You basically pay for what you get.

The minimal design approach to the new website only gives people two options, "are you a complainer" or "non-complainer". Those in the second camp only have 10 seconds to complain before being locked out.

The radio ads quote neatly sum up all the whole feeling here. The pilot over the speaker system announces that a women in row 14B should relax, close her eyes and "shut the f**k up".

Even the Ryanair CEO, Michael O'Leary, gets in on the act to respond to customer complaints. 

Watch the video above, and cast your eyes over the print ads and billboards.

"Enjoy the rest of your flight."

Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
School: Miami Ad School Berlin

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