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Julia Chalfen

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I couldn't be more delighted to be Chairing the judging panel for a new award for the APG.

Firstly, to be contributing a new building block to this prestigious monument in the planning world is a great honour.

Secondly, it speaks to two of my own passionate interests: raising the profile of a career in strategy and planning within the student talent pool, and celebrating the power of the creative thinking that our youngest strategists can already bring to the industry.

The new APG Student and Young Planner Awards scheme seeks to enthuse and inspire young people to find out about a career in strategy, and to allow those in their first year of planning to demonstrate their creative thinking in front of some of the finest minds in the industry. We are providing them with an intriguing brief: refreshing the appeal of a 60 year old product for their own peer group.