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Why is it important to understand the different job roles in advertising?

42 sec watch
Recorded 13 November 2013
@ Fallon
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David Adamson, a planner from Fallon, explains why it's vital to have an understanding for all job roles (creative, accounts and planning) to help you figure out where your talent best fits.

Watch the full interview with David where he talks about:

  • Working in advertising
  • Understanding the different roles in an advertising agency
  • What a planner does
  • A planner's role within an agency
  • The kind of people who make good planners
  • The benefits for planners having a portfolio
  • Advice for breaking into advertising
  • How to start a career as a planner
  • The benefits of working at a small agency
  • Creating a CV

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