Twitter Facebook Vimeo

What's your process when working on a creative advertising brief?

01:07 min watch
Recorded 5 July 2013
@ Weapon7
   •       •    Watch later
Got a question?

Pete Giblin, previously at Weapon7 and now a creative at Grey London, shares the process he and his creative partner go through to tackle a creative brief.

"Get a discussion going that actually moves forward, moves the brief forward, moves the idea forward."

Watch the full interview with Pete where he talks about:

  • What it's like working as a creative in advertising and marketing.
  • Creative partnerships.
  • Landing a job as an advertising creative.
  • Coming up with ideas for digital.
  • The stand out moments in his career.

Or go back to our answers page for more bite-sized knowledge.

Please log in or sign up before participating in the conversation.

More Q&A's

  1. What makes a good developer?

    Ben Doran, the Head of Technology at Lowe, talks about what it takes and the skills required to be a good developer.

  2. How do you come up with ideas for briefs?

    Philip Bock and Morten Schmidt are a former creative duo from Copenhagen and worked at M&C Saatchi, London. Here they talk about the process of coming up with ideas.

  3. Where can you learn more about 3D design?

    Leon de Set Croix, head of 3D Brand Design at notable design agency, JKR, talks about the places to learn more about 3D design.

  4. How do you find a creative partner?

    Ricky Richards, Creative, Art Director and Founder of Design & Innovation studio FOBI, talks about where to find a creative partner.

  5. What are your top three websites for design inspiration?

    Luke Thompson is a Graphic Designer at JKR. In this video he shares the three websites he uses for inspiration for new briefs, and why mood boards are a good thing.

  6. What's the best way to pitch ideas?

    Ricky Richards, Creative, Art Director and Founder of Design & Innovation studio FOBI talks about the process of pitching.