Pete Giblin, previously at Weapon7 and now a creative at Grey London, shares the process he and his creative partner go through to tackle a creative brief.
"Get a discussion going that actually moves forward, moves the brief forward, moves the idea forward."
Watch the full interview with Pete where he talks about:
- What it's like working as a creative in advertising and marketing.
- Creative partnerships.
- Landing a job as an advertising creative.
- Coming up with ideas for digital.
- The stand out moments in his career.
Or go back to our answers page for more bite-sized knowledge.
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