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What's involved in tackling a new media brief?

01:08 min watch
Recorded 15 June 2014
@ Starcom
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Starcom's Elspeth Spelzini gives advice for taking on new digital media briefs.

Elspeth Spelzini, Associate Director, describes the process of tackling a new digital media brief at Starcom. Elspeth also gives out advice for best practice when it comes to briefs to help you crack them and avoid pitfalls.

"Start with a blank sheet of paper...and put aside everything you think you know about the client."

Learn more about the media, including job roles and which agencies are out there, by having a look through our media industry guide.

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