Twitter Facebook Vimeo

What is the pitching process like in an advertising agency?

01:58 min watch
Recorded 5 June 2014
@ Leo Burnett
   •       •    Watch later
Got a question?

Deputy Head of Accounts at Leo Burnett, Lindsey George, talks about the pitching process that most advertising agencies go through from time to time. Lindsey discusses how the accounts side take on the client brief and work with other departments to produce the best work.

"It's a thoroughly rewarding process to be part of"

For more advice on advertising, including information on the various roles, useful links and an outline of how advertising agencies work, take a look at our guide to the advertising industry.

Please log in or sign up before participating in the conversation.

More Q&A's

  1. What makes a good developer?

    Ben Doran, the Head of Technology at Lowe, talks about what it takes and the skills required to be a good developer.

  2. How do you come up with ideas for briefs?

    Philip Bock and Morten Schmidt are a former creative duo from Copenhagen and worked at M&C Saatchi, London. Here they talk about the process of coming up with ideas.

  3. Where can you learn more about 3D design?

    Leon de Set Croix, head of 3D Brand Design at notable design agency, JKR, talks about the places to learn more about 3D design.

  4. How do you find a creative partner?

    Ricky Richards, Creative, Art Director and Founder of Design & Innovation studio FOBI, talks about where to find a creative partner.

  5. What are your top three websites for design inspiration?

    Luke Thompson is a Graphic Designer at JKR. In this video he shares the three websites he uses for inspiration for new briefs, and why mood boards are a good thing.

  6. What's the best way to pitch ideas?

    Ricky Richards, Creative, Art Director and Founder of Design & Innovation studio FOBI talks about the process of pitching.