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What is the pitching process like in an advertising agency?

01:58 min watch
Recorded 5 June 2014
@ Leo Burnett
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Leo Burnett's Lindsey George on how advertising agencies pitch for new work, what departments are involved and what everyone's responsibilities are.

Deputy Head of Accounts at Leo Burnett, Lindsey George, talks about the pitching process that most advertising agencies go through from time to time. Lindsey discusses how the accounts side take on the client brief and work with other departments to produce the best work.

"It's a thoroughly rewarding process to be part of"

For more advice on advertising, including information on the various roles, useful links and an outline of how advertising agencies work, take a look at our guide to the advertising industry.

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