What is the pitching process like in an advertising agency?
Leo Burnett's Lindsey George on how advertising agencies pitch for new work, what departments are involved and what everyone's responsibilities are.
Deputy Head of Accounts at Leo Burnett, Lindsey George, talks about the pitching process that most advertising agencies go through from time to time. Lindsey discusses how the accounts side take on the client brief and work with other departments to produce the best work.
"It's a thoroughly rewarding process to be part of"
For more advice on advertising, including information on the various roles, useful links and an outline of how advertising agencies work, take a look at our guide to the advertising industry.
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How do you come up with ideas for briefs?
Philip Bock and Morten Schmidt are a former creative duo from Copenhagen and worked at M&C Saatchi, London. Here they talk about the process of coming up with ideas.
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What are your top three websites for design inspiration?
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What's the best way to pitch ideas?
Ricky Richards, Creative, Art Director and Founder of Design & Innovation studio FOBI talks about the process of pitching.