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How do you concept for digital projects?

01:41 min watch
Recorded 2 July 2013
@ Weapon7
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Got a question?

Concepting for digital isn't always the same as coming up with ideas for traditional media. Pete Giblin explains.

Pete Giblin is a copywriting extraordiniare who has previously created at Weapon7 and now resides at Grey London. In this short answer, Pete explains the process of concepting for digital.

Watch the full interview with Pete where he talks about:

  • What it's like working as a creative in advertising and marketing.
  • Landing a job as an advertising creative.
  • Creative partnerships.
  • How to tackle creative briefs.
  • The stand out moments in his career.

Or go back to our career answers page for more bite-sized knowledge.

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