Does a planner need a portfolio?
Planner, David Adamson of Fallon London outlines why portfolios are not just for creatives anymore but that planners should also carry one to promote themselves.
It used the be the case that purely creatives would carry around a portfolio, not so much any more. David Adamson from Fallon London outlines why planners should also have a portfolio to promote their skills.
“Get a solid story, make sure you’re really clear on what your own brand is.”
David explains how for sometime he has had a portfolio to help him share his story, his interest for the industry and his work.
For more advice on advertising, including information on the various roles, useful links and an outline of how advertising agencies work, take a look at our guide to the advertising industry.
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